Digital Wellbeing Observatory
Understanding how people across the UK experience GenAI and exploring their visions are for desirable GenAI futures.

We hear a lot from BitTech about what they believe AI is and shoudl be doing for us and the world, but how is it really effecting everyday citizens from inner city youth to families in the countryside? This ambitious five year project, generously funded by Virgin Media O2, hosts a team led by Dr Eleanor Drage and co-investigators Dr Dorian Peters and Dr Tomasz Hollanek who will combine community based qualitative workshops across the UK with a nationwide survey to deeply understand the day-to-day experiences people have of GenAI across demographics.
The project will also provide communities with an opportunity to envision better AI futures on their terms - based on their goals and values.
