Generation Cures, an initiative based at Children's Hopsital Boston is "a kid-led, parent-enabled community all about kids helping other kids. Through original animation, games and kid-produced videos, kids learn how they really can make a difference."

On the way they get multiple opportunities to make donations and fundraise through the game or in the outside world. Other media embedded in the Generation Cures site exposes children to examples of kids who have made a big difference to helping other kids and provides encouragement and practical support for kids to undertake a wide variety of their own helping initiatives.