Persuasive technologies

BJ Fogg is a Professor at Stanford, and pioneer in the area of persuasive technologies. Persuasive technology is broadly defined as technology that is designed to change attitudes or behaviors of the users through persuasion and social influence, but not through coercion (Fogg 2002).

The focus is generally on marketing, as is demonstrated in this excellent video in which Fogg explains how persuasive technologies would persuade people to spend more time on Facebook.


Although the area is currently driven by marketing goals, it easy to see how principles of persuasive computing might inform Positive Computing.


See Fogg's book for more information - it is one of the most cited in the field:

Fogg, B. J. (2002). Persuasive Technology: Using Computers to Change What We Think and Do (p. 312). San Francisco, USA: Morgan Kaufmann.